Cotton is a natural renewable material with many advantages, but also with number of concerns. According to WWF research, it takes an average of 8,500 litres of water to grow one kilo of cotton lint – enough to make one pair of jeans. It is a renewable resource, but it comes with a number of challenges, including the use of chemicals and water intensive processes. Cotton is an enormously important commodity throughout the world. However, many farmers in developing countries receive a low price for their produce, or find it difficult to compete with developed countries.
According to Tusha, The use of virgin, traditional Cotton is harmful to the environment, the workers and communities. Traditional cotton uses a lot of water and harmful pesticides and chemicals which again threat to environment in various manner.
Organic cotton working alongside the Better Cotton Initiative is the most ethical and sustainable option if this fabric is to be used. Organic cotton is better for the environment, the workers and the community. It may hold a higher price tag to consumers but customers are made aware of the true impacts of traditional Cotton, the higher nominal price really isn’t an issue. We are transforming all our Cotton Blended qualities into Sustainable with minute upcharge.
TUSHA TEXTILES enrolled for the BCI membership and likely to get certify soon in couple of months. The points of BCI will be passed on to end customers to form the chain.